What is Coca Cola India planning of?
Enhancing of portfolio of local as well as ethnic
beverage
Coca Cola India is looking forward
and planning to localization of beverages as well as enhancing of portfolios of
its ethnic drinks. The company has various manufacturing operations covering
almost all the states. Employment opportunities are being given to local
individuals. The supply chain covers all nooks and corners of the country. The
company sources ingredients required from the country itself as well the
manufacturing of all products happen here as well. Since it has taken a
decision of advancing localization as well as development of ethnic portfolios
for various regions, it aims at being a hyper-local brand.
With the same goal, Vio spiced buttermilk and Minute Maid Nutriforce was
launched by the company. Use of local language has been increased focusing
products marketing. Bengal being the first state to implement it with portfolio
as well as initiatives for marketing based on Bengali language that includes
brands such as Coke, Sprite, Fanta, Limca, Maaza, Thumbs up, Kinley, Minute
Maid.
What has Mother Daily launched recently?
Rocket, an Ice-Cream Chocolate has been launched
recently by Mother Dairy
Mother Dairy brought this completely new category of ice-cream chocolate
branded under the name Rocket. The products are to be available in 2 flavors:
French vanilla and Belgian chocolate. Also, a brand mascot that goes by name
Neila has been created, that is in keeping with color blue of the company. The
product has been created for the customers who wish for a new product.
The target being teenagers as well as younger ones who are not yet in
their teenage. The ice-cream chocolate has been made extra tasty as well as
extra chocolaty with delectable taste, mouthwatering. Rs 20 has been only set
as the price bring affordable for all. In order to involve, make them engage,
and excite their imagination, the creation of this brand mascot came. With an
intention that youngsters will be able relating the Rocket Brand, it has a cute
galactic alien that goes by name Neila.
What is the latest update of Burger King?
Burger King, which is an Indianized burger chain has forayed into
Gujarat and Punjab states, looking for interested entrepreneurs in these states
for franchise deals. The burger chain at present having more than 35 outlets
over entire India as well as 20 franchises under fit-outs in various cities
such as Jaipur, Lucknow, Nagpur, Delhi NCR, Surat, Ahmedabad, Rajkot, Vadodara.
There are 12 outlets in cities like Pathankot, Jalandhar, Ludhiana, Chandigarh
and the other tier-3 cities in the region.
Burger King currently has it franchise options available only on cloud
kitchen model mainly focused on home deliveries. A one deal already closed in
Ahmedabad while master franchise deal sealed in Surat for three cloud kitchens.
Focusing on Gujarat, the brand has made a decision to bring in wider varieties
of veg variants and is planning of operation of outlets purely vegetarian. Gujarat
outlets management will be undertaken by the HQ in Gurgaon. The taste of
burgers with an Indian twist being the company’s USP. It has attracted several
customers. Therefore company desires for its extension and if possible in
almost all the states.
What new service has Swiggy brought?
Premium on demand platform for Home Delivery Service, Scootsy has been
integrated also including its restaurant partners in its platform. Scootsy was acquired
by Swiggy back in 2018, for discernation of customers in upscale south Mumbai
regions. Yauatcha and Hakkasan of KA Hospitality, Masque, The Table, Royal
China as well as Four Season Hotels along with gourmet store Food Hall, are the
restaurants that have been on boarded following the integration.
The benefit of it for restaurant partners being: reach to five times
bigger consumer base than before. The premium service can not only home deliver
to bigger customers but the delivery range is also increased to 10 kilometers.
This integration is well thought phenomenon and the decision was made
understanding niche customers as well as their interests in premium offerings
and their experiences.
What has Momo King launched recently?
Cloud Kitchens have been launched by Momo King across
Delhi NCR
An authentic Himalayan Momo joint that goes by the name of Momo King has
reconsidered and reassessed plans for its business as per new normal in
restaurant space. A change in customer behavior following corona virus pandemic,
customers preferring more to home deliveries of their meals rather. A
delivery-only model has been therefore brought into practice by various
restaurants. QSR, has been the fastest growing and it has perfectly adopted as
per the current scenario taking an initiative of its cloud kitchen model
catering for its action taken of delivery-only model.
Five cloud kitchens have been signed by them and they will soon commence
operations of momo deliveries across Delhi NCR by July end. Also the brand has
planned of expansion, launching more than 20 to 25 cloud kitchens by the end of
the year. Apart from focusing its energies on cloud kitchens, the brand has
given training on COVID-19 to its staff members that even includes hygiene of
kitchen, and has also highly given encouragement to contactless as well as safe
food delivery as per government guidelines.
What has Food Delivery Start-up MOPP done recently?
Angel Funding has been increased by Food Delivery Start-up . MOPPS Foods
Pvt Ltd. It is a QSR and food delivery platform, is operating brands such as
Pakodas and Mad Over Parathas. Angel funding has been increased, under
leadership of Rahul Singh, who is Founder and CEO of The Beer Café.
The Gurugram based start-up that was founded back in 2019, is at present
operating three outlets here while is even thinking of expansion into Delhi NCR
in coming six months and to other tier I cities in next 12 months. They have
planned of investing more than Rs 50 crore in coming 3 years also including
more than 100 outlets for operation. 9 months of research work was what it all
required for starting Mad Over Parathas as well as Pakodas.
The pakoda recipe that is quite famous
has been reinvented in order to ensure that they don’t remain oily but remain
crispy. While Parathas are available in several variations such as classic,
fusion, veg, healthy as well as dessert. Chef Sagar Bajaj, one of the popular
chefs of India as well as a Culinary Advisor of the company curates the menu.
Pakodas and Parathas in reasonable price, made ensuring full hygiene are
however not available in Indian eateries, but are available at restaurants that
are expensive while the ones available at roads vendor, aren’t hygienic. This
gap had been filled up by MOPP. During this COVID-19 pandemic, MOPP has been
operating also providing hygienic foods to patrons. A hygiene kit comprising of
sanitizer, dry tissue, wet tissue, cutlery , is included in every delivery.
If you need any help on FSSAI Registration feel free to contact us our Toll Free number 180030702070, Our Business advisor will explain you in details.
.jpg)
