Review of the
Trademark Trends, Cases, Filings, and Registration in 2020
The
COVID-19 crisis changed all the trends in the World. People are moving to take
advantage of the crisis and establish their own business to earn money from the
market. A number of trademark issues come in the process of trademark
registration. The consumer follows the trends and according to the trends, the
organizations also try to take advantage of it and launch their product in the
market. In this blog, we will discuss the interesting developments that are
being done in the trademark space in the year 2020.
#1. The Race of Filling Trademark
Application Is Begun, Companies Are Ready To Bring a Branded Mask.
Due to
this pandemic situation, The face mask becomes a very necessary thing in daily
life. Many brands are coming into the face mask field to make a branded mask,
Branded companies are rapidly filing trademark applications, When the WHO
(World Health Organization) announced the guidelines about the mask. The World
Health Organization announced the guidelines the common people can wear the
fabric mask and the people coming from the medical background they are allowed
to use a surgical mask. The companies are utilized this 2020 covid time an
coming with a branded mask for people, Many companies are coming in these race
to make a branded wearable mask for common people, For that company started
filling an application of trademark to coming with a new brand mask, WHO (World
Health Organization) also says that the companies are making a fake mask and
hide logos and brand from there mask then the government takes an infringement
case of an action for making a duplicates mask. The Company must have to make a Trademark Registration on a mask to identify the duplicates mask. And now there is a trend
to wear designed masks and hence companies are running to produce the designer
masks.
#2. Court Decision against Costco: Pay $21
million to sell fake "Tiffany rings".
The Court
takes a decision against Costco to make a duplicates Diamond Rings with the
name "Tiffany". In 2013 the Tiffany filing a case against Costco for
selling the Rings using Tiffany's Trademark, Now the Court give an order to
Costco to pay $21 million to Tiffany for selling the rings using their name.
Tiffany is a prestigious brand that knows widely for its best Rings and Other
Jewelry, The Tiffany company filing the case against Costco in 2013 this long
battle now ends with the court order against Costco.
Tiffany
makes engagement rings and Costco selling the copy of those rings using the
name of Tiffany, this fraud ends and Tiffany won the case against Costco.
#3. Marine Serre is proceeding to aggregate
its right on the moon logo and may become a luxury brand in the future.
Marine
Serre is moving to aggregate its rights to the moon logo which was trending in
the last few months. According to the statistical data of the discovery
platform Lyst, the consumers are searching more for the Marine Serre brand and
the Marine Serre's Moon Print Stretch jersey was the trending and most viewed
product for the last few months. Now,
Marine Serre is a brand that has moved its popularity from New York to Paris.
Marine Serre has managed to expand its footprint into the Pure Fashion Industry
Circle. It can become a favorite brand
for the customers in the future according to the data analytics.
Conclusion:-
These are
the things that were happened in the year 2020 that are related to the
Trademark Registrations. A number of cases were filed by the organization to
overcome the issues of the trademarks.
